Swark Outdoors Logo

One of the creators of Swark Outdoors approached me on Facebook about creating a logo for their Southwest Arkansas-based online hunting showcase. They wanted something minimalist that reflected the mission of their brand. The S is meant to be indicative of a river, followed by the R shaped like a fish hook.

I did the preliminary sketches in a sketchbook, then ported it to Adobe Illustrator, where I did the line and color work.