Jake Wyatt Logo
Jake Wyatt approached me recently, looking to rebrand. His previous logo was a profile of his face, sporting facial hair and a haircut that he no longer has. He wanted something a little more simplistic and less dependent on his physical appearance. What he decided on was a somewhat angular design centered around his initials, rounded off at the ends.
All sketching was done in Adobe Photoshop, while the final design was done in Adobe Illustrator.
Sketch 1 — getting all the proportions correct. Not gooey enough.
Sketch 2 — just a little too gooey