Jake Wyatt Logo.png

Jake Wyatt Logo

Jake Wyatt approached me recently, looking to rebrand. His previous logo was a profile of his face, sporting facial hair and a haircut that he no longer has. He wanted something a little more simplistic and less dependent on his physical appearance. What he decided on was a somewhat angular design centered around his initials, rounded off at the ends.

All sketching was done in Adobe Photoshop, while the final design was done in Adobe Illustrator.

Sketch 1 — getting all the proportions correct. Not gooey enough.

Sketch 1 — getting all the proportions correct. Not gooey enough.

 
Sketch 2 — just a little too gooey

Sketch 2 — just a little too gooey

Previous
Previous

Limelight Studios Logo

Next
Next

Swark Outdoors Logo